Digital Design

A collection of my digital design work spanning website, email, advertising campaigns and more.

Academic Website Templates

I designed and developed responsive web templates for the set of schools and academic programs within Gordon College. The template needed to enforce a consistent structure across each of the 7 schools while allowing for a diverse mix of content across 100+ programs.

Display Advertising

Email Design

Email design system developed for tools such as Salesforce and Slate. Our email strategy is designed around a nurture "cadence" and sales pushes. Students receive relationship-cultivating content on a measured cadence while key customer actions trigger short term bursts of targeted messages.

Modular templates allow blocks of live content (such as upcoming events and deadlines and stage-based CTAs) to be injected into the nurture cadence.

Choosing Gordon Digital Campaign

A digital marketing campaign for college recruitment. Our concept was to use a peer-to-peer style video that acknowledged the difficulty and stress of choosing a college through the words of a current student who had applied and transferred to many colleges before finding the right fit at Gordon. The goals of the campaign were brand awareness, consideration and lead generation.

As creative director, my role in the project involved setting the direction, reviewing the script, and assisting in production of the video itself; designing and developing the web landing page; designing an email template; and setting up the ad (we eventually partnered with an ad agency to better-manage the ad placement). I worked with a trusted video production partner, Lightmark Creative, as well as our editorial director.

Full landing page:

Graduate Music Education Campaign

A digital advertising campaign for Gordon's Master's of Music Education program, including landing page design, Meta ad design and setup.

Digital ads:

We used demographics such as location, interests, and job title (teachers) to get our ads in front of a relevant audience. In addition to these visual ads, we also ran Google AdWords which help us get in front of people searching for a program like ours.

Landing Page: