A digital marketing campaign based around a YouTube video ad, this project included designing and developing a web landing page, an email template, and setting up and placing the YouTube ad itself. I worked with a trusted video production partner, Lightmark Creative, to create the video itself. The concept was to create a peer-hosted video about the college decision process that advertised Gordon's selling points more indirectly and run it primarily as a YouTube ad.
Part of the strategy behind running a video-based campaign was to show more of our personality than static banners or search ads could communicate. We also wanted to meet prospective students where they spend time and utilize Google's interest-based targeting.